What is a landing page, and when do you need one?
A landing page is a single page with a single job: getting the visitor to send an enquiry, book a slot or buy. Unlike a business website, it has no menu to wander around and no ten pages for someone arriving from an ad to get lost in.
You need one when you're paying for ads behind a clear offer: a consultation, a service, an event, a launch. You need a full website when people want to know more about the business before deciding. You can have both: the website for people looking you up, the landing page for your ads.
