Facebook and Google ads management, measured in customers, not likes

The ‘Boost post’ button isn't a strategy. Without tracking, audiences and ads tested against each other, the money goes and you've no idea where. We take on the whole chain, from measurement to the ad that's actually running.

You pay for two things, separately: the management, to us, and the ad budget, straight to the platform, from your own account and on your own card. We never touch your ad money and never mark it up.

Each plan has a monthly budget ceiling, shown in the price table below. Our prices are final: we're not VAT-registered.

Without measurement you're paying for ads blind: you can't tell which ad brings customers and which just burns money. That's why we start with the tracking setup, done in 3 days.

The Meta pixel sees what people do on your site, in the browser. The Conversions API (CAPI) sends the same events straight from your server, so measurement depends less on the browser. Events from the two sources are deduplicated; otherwise one customer gets counted twice and the numbers flatter you.

Tracking respects the choice each visitor makes in your cookie banner. If we build your landing page, the pixel and CAPI come already installed.

Google catches people who are already searching for what you sell. Meta, meaning Facebook and Instagram, catches people who don't yet know they need you, but stop scrolling when they see the right ad.

If people search for your service by name and town, start with Google. If you sell something people don't actively look for but buy when they see it, start with Meta. Ads Pro runs both at the same time.

The plans include new ads every month. If you want a separate batch of creatives for a launch or a seasonal campaign, they come at a fixed price:

We produce them with AI and finish them at each platform's native resolution. To get a feel for the style, look at SWAGG's ads featuring the VELIÈRE website and ARTIGIANALE and OPALINE, the last two being demo concepts with fictional brands, made by us as examples.

Choose based on what you already have and how much you want to spend on ads:

Ads Start starts in 5 days, Ads Pro the same, and Ads Scale starts in 7 days. If you don't have tracking yet, we install it first, in 3 days.

The platforms review every ad before showing it, and the first days are a learning period for the algorithm. Don't judge a campaign on its first few days, and don't turn it inside out every hour.

We don't promise a number of customers, a ROAS or a cost per lead. Nobody serious can, because they depend on your offer, your market and your budget. What we promise is proper tracking, new ads every month and numbers you can understand.

We run Meta campaigns for SWAGG too, with the pixel and CAPI, so we pay for the lessons first. On our own account, an Audience Network placement brought plenty of clicks and almost no real visits to the page. We cut it. That's exactly the kind of thing we check for you.